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A lot goes in before you do.

Color designers have loads to consider when selecting a hue. They have to weigh the unique personalities of each vehicle and think about which color best complements a vehicle’s interior colors and textures. What’s more, they have to select a color that will look great for years to come.

Volkswagen color designers have this enviable yet agonizing task when choosing the paint colors for VW models each year. And it’s no easy feat — they have to combine aesthetics, psychology, cultural influences, fashion trends, and physical paint chemistry to make decisions that have a lasting effect.

The paint itself is a study in precision — the color you see is the result of numerous coatings applied by robots under different conditions. The result? A stunning coat of durable color, equal in thickness to a human hair.

 

It takes a team.

Designers at VW work in teams to create palettes for individual models, including hues for interior materials like leather and fabric. They also develop color concepts for bodies and tire rims. Basically, any surface you see and touch on a VW is created by a team of Volkswagen color experts.

Another issue that adds a layer of complexity for the team is that colors also vary by country, based on preferences and restrictions. Hues that may work well in the United States may not translate well in Europe, for example.

Lastly, the team has to weigh the environment in which the color will be used  — a challenge when the quality of sunlight changes dramatically with latitude, climate, elevation, and time of day. Environment is also a factor when selecting a finish, because it must be tough enough to withstandrain, heat, cold, road conditions, and more — with gloss and hue intact.

 

On trend.

Some color preferences change from year to year, while others remain staple colors for vehicle designers.

For example, silvers are perennially popular. Purists like the way the color recedes, showing off the lines and form of the vehicle. Blacks and whites are also always a classic, crowd-pleasing choices.

Color designers may add hues to these standbys that stand out and make a statement — an intense blue, a vibrant red, or a tungsten metallic — and perhaps a color or two that expresses the mood of the times like green or pink.

In the end, VW as a whole may offer up to 80 different paint colors, with lacquer, varnish, metallic, and mother-of-pearl options.

 

The finishing touch.

Finish-care products like these can help maintain a showroom shine:

•Cleaner clayhelps remove difficult-to-dislodge dirt particles from paint, glass, and chrome.

•Paint cleaner, pre-cleaner, polish, and rubbing compoundsgently buff watermarks, light scratches, and other imperfections from your car’s clear coat. Follow manufacturers’ directions.

•Waxescan protect your car’s finish and create a durable shine.

•Model-specific touch-up paint pens, sprays, and clear coats — available at your VW dealer — can help address minor paint damage.

 

Article source: www.vw.com

The future is no longer distant - it is at your fingertips. Volkswagen now offers e-mobility and the Car-Net e-remote package of mobile online services, with a range of useful functions to make your day that much more enjoyable. Just connect your e- vehicle with your smartphone via the Car-Net e-Remote app, or with your computer via the Car-Net portal to gain unlimited access and control for many functions. Get guidance to the last place you parked your e-vehicle, manage the charging process remotely, set your preferred driving ambient temperature even before you get in your car. Car-Net e-remote offers many more useful functions. So get on board and experience a wholly new kind of mobility.

Article source: www.volkswagen.co.uk

Volkswagen has a long heritage with electric propulsion. Ferdinand Porsche, the engineer who designed  the Volkswagen Beetle, made a name for himself with his first electric car in 1900 (one later adopted to become the world’s first hybrid.) But it would be some 70 years before a production electric vehicle would carry the Volkswagen brand – and it’s likely not one you’ve ever heard of.

The global oil crisis of the early 1970s set many automakers to work looking for alternatives to gasoline power. One of VW’s answers was to take the still-popular Type 2 Microbus and transform it into an all-electric vehicle. Known as both Eleckro-Bus and Elektro-Transporter, VW would eventually build and sell about 70 of these EVs for use in Germany between 1972 and 1976.

The limitations of electric power in that era made the Elektro-Bus a machine useful for only certain roles. The battery pack of 72 lead-acid cells was reliable but not that powerful; top speed was only 43 miles per hour, and reaching it would take a good 30 seconds. As with modern electric cars, the pack was located on the vehicle floor in the center of the chassis, necessary given its size and 1,847-lb. weight; unlike today, the range was all of 25 miles. And while the Bus was rechargeable over several hours, it also included a built-in rail and stand that allowed owners to swap out battery packs.

Even 40 years ago, the VW engineers who built the Elektro-Bus were exploring how much better it could be with a more advanced battery (a nickel-cobalt pack the same weight as the one in the pack would have doubled the range). As this year’s I.D. BUZZ concept shows, the next generation of electric-powered vehicles with lithium-ion packs could have speed and range similar to what’s already on the road – and style to spare, as VW buses always do.

Article source: www.vw.com

Volkswagen’s Digital Cockpit information display — available in the all-new 2018 seven-seater Atlas — brings a new level of personalization and visual clarity to the instrument panel.

We all love a big screen, and the all-new 2018 Volkswagen Atlas can be equipped with just that. The seven-passenger vehicle has an available 12.3-inch Volkswagen Digital Cockpit to display the information you want to get the most out of your drive. It features a high-resolution thin-film transistor (TFT) display with 1440 x 540-pixel resolution. But the real beauty of this new display is that it lets you configure views to personalize the information you see.

Prefer to view a big version of the navigation map? Toggle a switch on the steering wheel and the virtual speedometer and tachometer dials will shrink to the side, enlarging the map.

Want to adjust the available Adaptive Cruise Control (ACC)1 system? Again, toggle the switch, and the map is replaced with the ACC display, putting available Driver Assistance features front and center.

And these are just two of a multitude of easy-to-read, easy-to-adjust displays the available Volkswagen Digital Cockpit lets you personalize. Here are six more ways it can transform the traditional instrument cluster into an intuitive, interactive experience:



1. Start-up Specs Just for You 

Press the start button, and the Volkswagen Digital Cockpit comes alive, welcoming you by name. It can even activate your (and up to three other drivers’) preferred settings, from memory seat and mirror positions to driver profile selections (such as heating and air conditioning settings and available Driver Assistance settings) to your favorite radio station.

2. Dial Within a Dial

To display even more information, the speedometer and tachometer dials can be configured to show an inner dial. Here you can see additional information, including navigation instructions, estimated fuel economy and range, speed, and available Driver Assistance features.

3. Make a Call

The Volkswagen Digital Cockpit works with select compatible smartphones to display all your contacts and your recent call history in the center section of the screen. Scroll down, click to highlight, and you can make a hands-free call.2

4. Off-Road View

The all-new Atlas is built to take you along the road less traveled. So when you select the off-road view,3 the Volkswagen Digital Cockpit will display the angle of your front wheels and show your direction on a compass. There’s even an altimeter to show how high you’re climbing.

5. Warning!

If a pedestrian is headed into the vehicle’s path, Atlas’ available Pedestrian Monitoring (included in Front Assist) can help detect the pedestrian and alert you.4 An alert is presented on the screen in your line of sight.

6. Classic View

For those times when you just don’t want so much information, simply select Classic View. This gives you the traditional full-size speedometer and tachometer dials.

The Volkswagen Digital Cockpit is a standard feature of the 2018 Atlas SEL Premium. It will also be available on the upcoming 2018 Tiguan.

Article source: www.vw.com


Birmingham’s Bullring shopping centre houses the smart new Volkswagen store. With an annual footfall of 36 million people, and situated in the heart of the UK’s second largest city, the Bullring is an ideal location for Volkswagen to develop this exciting new retailing venture.

Partnering Volkswagen in the project is Johnsons Cars, which was formed in 1999 and has run Johnsons Volkswagen Retailers in the Birmingham area since 2004. The company will bring its experience in automotive retailing to the new Johnsons Volkswagen Bullring Birmingham store.

Consumer behaviour continues to change and that evolving landscape has inspired Volkswagen’s move into this new area of retail. Convenience is at the heart of the store concept, and it opens up the opportunity for customers to conduct everything from initial enquiries to the purchase of a new or pre-owned Volkswagen car while they are in the shopping centre.

A clear focus on meeting customers’ changing needs was central in the design and development of the store. Volkswagen and its retail design agency Dalziel & Pow wanted to create an experience that made the process of buying and owning a car as easy and straightforward as possible. The result is a refreshing design that creates another ‘landmark Retailer’ for the Volkswagen brand, alongside its flagship Volkswagen West London site.

Shoppers popping into the Bullring store will encounter a variety of displays that highlight Volkswagen’s advanced in-car technology. They will also be able to experience the cars first hand by sitting in the various Volkswagens that will be on display in the store. The vehicle selection will be refreshed frequently in order to keep the new store right up to date.

Test driving a new car is as important as ever and Volkswagen has ensured that this is easy to do at the Bullring Birmingham. The dedicated test drive area for the store is located just a brief walk away. Once there, the customer will be shown around the vehicle before setting off on their drive.

As well as ordering a new car, customers can opt to purchase a used car from Volkswagen’s ‘Das WeltAuto’ Approved Used car scheme at the store. The brand’s award-winning Blended Retail system provides the basis for the Das WeltAuto vehicles to be shown to customers.

Blended Retailing combines the digital and physical elements of car sales and allows a customer to begin the purchase decision either online at the award-winning www.volkswagen.co.uk or in store.

Motability sales, as well as Volkswagen’s comprehensive vehicle accessories and official merchandise, will also feature in the new Bullring store.

Alison Jones, Director of Volkswagen Passenger Cars, said: “Setting up Johnsons Volkswagen Bullring Birmingham has been an exciting project and we can’t wait to open the doors to the public next month. The store allows us to try out new ways of bringing our cutting edge products and technologies to the public in their usual retail environment.”

Alison added: “The store is very much a long-term pilot that we will learn much from. It is all about presenting our cars and services to the public in a place that is really convenient for them, and it will sit alongside the wide network of Volkswagen Retailers across the UK that represent the heart of our business.”

Mike Berwick, Operations Director of Johnsons Cars, said: “This is a completely new retail format and way of going to the market, and so it is exciting for us to work with Volkswagen on this project. This store will complement our existing five Volkswagen retail locations and the combination will allow us to expand our customer service offers both in sales and aftersales.”

Mike added: “We have set a very competitive ‘no haggle’ pricing model. This will remove the stress experienced by some from the typical showroom visit and will allow us to speed up the enquiry and sales process, therefore delivering a better experience for shoppers.”

Michaela Moore, General Manager of Bullring Birmingham, said: “Volkswagen joining the centre is a real coup for us. We were excited by the new store concept and, with their additional offering of onsite test drives, we think it will be a real hit with our shoppers.”

 

Johnsons Volkswagen Bullring Birmingham will open its doors to the public on Friday 7 July. It will be open from 10am to 8pm Monday to Friday, 9am to 8pm Saturday and 11am to 5pm on Sundays.


Article source: www.volkswagen.co.uk

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  1. Volkswagen offers first look at the new Polo
  2. GTI International hits 30 this weekend
  3. World premiere of a new GTI: First up! GTI is a tribute to the original GTI
  4. The new Volkswagen Arteon - part 3

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VW Specialist London Blog